Date:May 31, 2020

This Photographer Lost His Fujifilm Ambassador Status Because of His “offensive” Shooting Style

When we’re in the city we always run into people who take photos of everything and everyone with their phones. And it seems so normal. But what if instead of smartphones people were using cameras? For some people, it is a huge difference and unsettling.


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A Japanese photographer Tatsuo Suzuki has lost his status as a Fujifilm ambassador due to his “intrusive” shooting style and also a promotional video featuring him using the new X100V street photography camera got taken down (it can still be found in some corners of YouTube). The reason why this professional photographer lost his job it’s because some people complained about his “intrusive” and “offensive” shooting style that made them feel uncomfortable. Even Fujifilm apologized!

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Fujifilm’s video where Suzuki promoted the new X100V.

Some people appreciated Fujifilm’s apology, but some others believed that Fujifilm stood behind their X-Photographers members, especially since they were the ones who decided to publish the video with Suzuki in the first place. Still, nobody knows what was going on behind the scenes between Fujifilm and Suzuki and whether there’s any bad blood between them.

PetaPixel has compared Suzuki to well-known photographer Bruce Gilden, he’s known for walking up to strangers, pointing his camera and flash into their faces, and taking their photos without asking for permission. Gilden shoots in New York which has a different culture than Tokyo, his actions are most commonly described as “obnoxious” and “brash” and Suzuki’s shooting style sometimes gets called “creepy” and “weird.”

And here is the video of photographer Bruce Gilden who has a similar shooting style to Suzuki.

Below we have some of Suzuki’s photos:

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