Despite reaching a high individualistic and personalized era of online shopping, I don’t think it would be a good idea to completely get rid of physical shops, because everyone of us who at least once had purchased something online, didn’t quite get what it was advertised. So the pictures below will be reliable.
The 3R concept (rate, rank, review) is what we aim for before we purchase something, particularly what previous buyers have said (review) about a particular product, what’s the ranking of it on a scale of 5 stars, and of course the price of the product. But, Einstein was right about the relativity theory. People have different tastes, so you’ll get to see both good and bad comments on the same product, with both being quite argumentative, so most likely you’ll only know which one was right after you get the product at your doorstep.
And let’s hope it won’t be an experience similar to the ones you are about to see in these 17 horribly-failed online shopping experiences.